U.S. consumers are hungry, and when it comes to purchasing meat, they value U.S. raised, all natural and premium quality claims on packages. In fact, meat quality/appearance was the No. 1 factor in meat purchases last year.1
Meat buyers have many options when it comes to sourcing pork that’s right for customers. That’s why it’s important to select a partner that can help build shopper loyalty with a sustainable and reliable supply of high-quality meat paired with superior service and industry expertise to help you elevate sales. A distinct approach to pork production centered around a connected food system, can give meat buyers added confidence that their purchase will both satisfy customer preferences and sustain the environment.
Purpose-driven pork
The Prairie Fresh® Way starts with a connected food system where collaboration with farmers, processing plants and networked supply chain colleagues allows Prairie Fresh to control each step in the production process from farm to delivery.
The unparalleled control of the supply chain allows Prairie Fresh to achieve the highest quality pork possible through genetics, a specially formulated feed program, state-of-the-art processing facilities and an efficient distribution fleet. The ability to control the entire process means customers will not only receive proven, unmatched quality in a range of products that shoppers will love but also will feel confident in knowing where the pork comes from, how it was produced and who produced it.
This commitment begins with the health and well-being of pigs that produce Prairie Fresh pork. Animal care protocols go beyond industry standards and a comprehensive animal care program is overseen by a team of leading veterinarians. The commitment to enhance well-being also extends to the environment and local communities, where Prairie Fresh gives back through outreach programs to help people thrive.
“We’re stewards of our land, we’re stewards of our facilities, and we’re stewards of our environment, and everything we do is about conservation,” said Greg Howard, chief operating officer for Christensen Farms and board member for Triumph Foods, producers of Prairie Fresh. “It’s about treating the land in a way that when we leave it to the next generation, it’s in better shape.”
Connected food system for consistent quality
Ultimately, the Prairie Fresh Way translates to proven and measurable quality that ensures a reliable product with consistent color, quality, yield and the right blend of meat attributes.
This quality is seen across Prairie Fresh products, specifically Prairie Fresh USA Prime®, a one-of-a-kind premium pork line that is setting a new standard in the meat case and meeting consumer demand for restaurant-quality meals at home. Prairie Fresh Signature products offer a wide range of pre-seasoned cuts for no-hassle meals. Prairie Fresh Natural pork offers minimally processed cuts that contain no artificial ingredients, providing consumers a healthy and nutritious protein option from pigs born and raised on U.S. farms.
By partnering with Prairie Fresh and tapping into the Prairie Fresh Way, meat buyers get consistent high-quality meat as well as deep knowledge and reliable marketing support to help drive retail sales and increase revenue.
“Every day, our goal is to continue to be a reliable, responsible and trusted partner that meat buyers and consumers can count on,” said Monica Camarin, senior brand manager for Prairie Fresh. “For decades, we’ve been committed to producing the best that we have to offer and look forward to continuing to grow on that success alongside our supportive retailers and customers.”
To learn more about purpose-driven pork, visit prairiefreshway.com.
1 The Power of Meat 2023 report.